You may not have realized it yet, but if your brand wishes to have online exposure to billions of internet users worldwide, social media marketing is the way to go.
According to the latest data, the total number of people all over the world using social media reached 3.96 Billion or more than half of the entire world population.
Based on DataReportal, according to publicly available data as of July 16, 2020, Facebook remains the most widely used social media platform enjoying 2.36 Billion active monthly users while five more networks are fast catching up to join the Billionaires club. INSTAGRAM is one of them which is also owned by Facebook.
Here’s a quick look of the World’s TOP Social Media Networks Active Monthly Users as of July 2020.
- Facebook – 2.603 Billion
- Youtube – 2 Billion
- WhatsApp – 2 Billion
- Facebook Messenger – 1.3 Billion
- WeChat – 1.203 Billion
- Instagram – 1.08 Billion
- Tiktok – 800 Million
- QQ – 694 Million
- Sina Weibo – 550 Million
- Qzone – 517 Million
- Reddit – 430 Million
- Douyin – 400 Million
- Kuaishou – 400 million
- Snapchat – 397 Million
- Pinterest – 367 Million
- Twitter – 326 Million
What Are The Benefits of Using Instagram?
Instagram has become the ultimate platform for sharing photos. 1.08 Billion of users actively engaged in posting content, engaging, or liking posts.
Most of Instagram’s essential tools and features are business-friendly and free, and you can easily take advantage of those in building your brand.
From a personal account, you must switch to a business profile right away to enjoy the benefits. Just go to the settings and click Switch to Business Profile for free. The business profile features include a button to promote or contact your business, provides analytical insights for every post and interactions, and an extra line on your bio to include your field of business.
Shopping on the Instagram platform is possible. You can advertise and sell your products within the Instagram app. The exposure of your product advertisements alone to many Instagram users is already a worthy investment.
Business users can significantly benefit from the use of Instagram in launching their online presence and growing their business. However, the use of social media while free is time-consuming. Why not leave social media management to me so you can focus in your zone of genius. Get in touch today so we can discuss what’s best for you.