Benefits Of Instagram For Your Business

Benefits of Instagram For Your Business

You may not have realized it yet, but if your brand wishes to have online exposure to billions of internet users worldwide, social media marketing is the way to go.

According to the latest data, the total number of people all over the world using social media reached 3.96 Billion or more than half of the entire world population.

Based on DataReportal, according to publicly available data as of July 16, 2020, Facebook remains the most widely used social media platform enjoying 2.36 Billion active monthly users while five more networks are fast catching up to join the Billionaires club. INSTAGRAM is one of them which is also owned by Facebook.

Here’s a quick look of the World’s TOP Social Media Networks Active Monthly Users as of July 2020.

  1. Facebook – 2.603 Billion
  2. Youtube – 2 Billion
  3. WhatsApp – 2 Billion
  4. Facebook Messenger – 1.3 Billion
  5. WeChat – 1.203 Billion
  6. Instagram – 1.08 Billion
  7. Tiktok – 800 Million
  8. QQ – 694 Million
  9. Sina Weibo – 550 Million
  10. Qzone – 517 Million
  11. Reddit – 430 Million
  12. Douyin – 400 Million
  13. Kuaishou – 400 million 
  14. Snapchat – 397 Million
  15. Pinterest – 367 Million
  16. Twitter – 326 Million
But before you delve into the world of Social Media Marketing, it is essential to identify your business objectives first. You have to be clear as to – Why are you doing this and How will you measure your success? Knowing the answers to both is your first step to progress.

What Are The Benefits of Using Instagram?

Instagram has become the ultimate platform for sharing photos. 1.08 Billion of users actively engaged in posting content, engaging, or liking posts.

Most of Instagram’s essential tools and features are business-friendly and free, and you can easily take advantage of those in building your brand.

Business Profile

From a personal account, you must switch to a business profile right away to enjoy the benefits. Just go to the settings and click Switch to Business Profile for free. The business profile features include a button to promote or contact your business, provides analytical insights for every post and interactions, and an extra line on your bio to include your field of business.

Targeting Options

Instagram has one of the most advanced ad targeting options you can utilize to promote your product or service to your target audience. You can specify the age, gender, interests, education, location, and behavior of your target market that will ensure that your ads are shown to the right audience.

Brand Growth

Organic brand growth is possible on Instagram. On Facebook, business followers are mostly acquired through paid Facebook ads while on Instagram, accounts are allowed to build their followers naturally through quality engagements and interactions.

Shop Features

Shopping on the Instagram platform is possible. You can advertise and sell your products within the Instagram app. The exposure of your product advertisements alone to many Instagram users is already a worthy investment.

Influencer Collaboration

Partnering with the right industry influencer, who has built a good following can give your brand a wider reach. Instagram has plenty of influencers who have commanded huge followings and getting your products in front of their audience can give your brand the boost you need. You only need to identify some who have the market relevant to your product and service.

Business users can significantly benefit from the use of Instagram in launching their online presence and growing their business. However, the use of social media while free is time-consuming. Why not leave social media management to me so you can focus in your zone of genius. Get in touch today so we can discuss what’s best for you.

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